Writing for the web: guidelines for an introductory writing class

The following are some notes I have made for a discussion I am having with the JEM 200 writing instructors about what we are teaching concerning writing for the web. I invite your comments.

As we move from writing in print mode to writing for the web, here are some general principles that we should keep in mind:

• The writing should be tighter – more concise.
  
  
• Writers should use words and phrases that are information rich.
  
  
• Writing should be shorter but with no loss of information.
  
  
• Writers must learn to write quickly and with confidence.

We need to explore in some depth what each of these principles mean with our students. I admit that we haven’t gotten them all figured out yet, but all of us have ideas about them that we should share.

For instance, what are words and phrases that are information rich? Well, I know one that isn’t: “There is.” We should avoid those kinds of constructions. Maybe you know of others.

Possibly one way to think of information rich is to think of the Ws: who, what, when and where. If the words we use don’t convey something about those, we probably shouldn’t be using them.

But I digress.

Here are some specific guidelines that I want us to discuss at our meeting on Friday:

-- No story should be more than 200 words unless there is a compelling reason for it.

-- Summaries should be a maximum of 35 words.

-- Headlines should be a maximum of eight words. They should be abstracted sentences. That is, they must contain a subject and a verb and be as specific as possible. No puns, no play-on-words. Use alliteration only when it makes sense. In the words of Jakob Nielsen, they should be “pearls of clarity.”

-- Use lists when appropriate. Teach your students how to create lists. Check out what I say about lists in the third lecture on writing for the web.

-- Paragraphs should be a maximum of two sentences and 50 words.

-- Only one direct quotation per story. Direct quotations generally do not pull their informational weight. They add a bit of color and character to the story, but that’s about it.

-- Every story should contain at least one in-line link to additional information. The link should be constructed in a way so that the reader will have a good idea as to where the link goes. Check out this article on linking on JPROF. Teach your students how to set up a link in HTML.

-- Teach the concept of key words. Students should identify key words and put the tag around them.

The goals of our writing should be to deliver as much information to the readers as quickly as possible. Send the readers on their way satisfied, and they will return.

JPROF celebrates fourth anniversary

The last day of the year holds a special place on the JPROF.com calendar. It's the day in 2004 that the site went live. Thus, we celebrate our fourth anniversary today.

The site has come a long way from that small study and cold winter in Emory, Virginia, where it was first conceived and built.

I had finished that fall writing the manuscript for Journalism: Who, What, When, Where, Why and How, an introductory journalism text, and had been working on the web site for the book that the publishers, Allyn and Bacon, wanted. The idea came to me that the book's web site could be broadened into something even larger (since the book was 26 chapters, the site for it was pretty big) and more comprehensive. I had a couple of other texts on the market at the time, so the idea of a site that concentrated on teaching journalism grew like a weed in well-tilled soil.

Then there was the name.

I played around with a couple of things and can't remember how the idea of "jprof" struck. I know I was after something short. When those five letters came together in my head, I checked on the URL availability and, to my utter amazement, found that combination available.

It was a sign. The site had to be built.

Four years later, the site finds itself at the top of the hit list when you do a Google search for "teaching journalism."

I have heard from people all over the world who have found the site and used its contents. I am grateful to all of them and to all those who recommend the site. I plan for it to keep growing. This year, 2008, was certainly one of growth -- some in ways that I never could have imagined when the site was first built.

First, we saw the publication of two new books plus the seventh edition of the venerable Writing for the Mass Media. The new books are:

• The Writing Wright, a book of essays, quotations and ponderings about journalism, writing and the writing life, and
  
  
• Kill the Quarterback, a mystery novel published by Bushido Press/Greyhound Books.

Both of these books have separate URLs, but the web sites are housed under the JPROF rubric. JPROF has also become the home for the Writing for the Mass Media web site in light of the publisher's decision to stop hosting web sites for their books (a decision I find odd and puzzling).

Bigger changes are afoot.

During the last couple of weeks, I have been developing a new model for a news web site based on the concept of link journalism. This concept posits that there is much good information on the web and part of the responsibility of a journalist is to bring that to readers through the power of links. An outfit in Reston, Virginia -- Publish2 -- has developed software that makes it easy to gather links, organize them and publish them on a web site.

So, what we are doing is taking the Publish2 software and feeding it into some specialty sites:

• BeePROF.com, all things bees
  
  
• BooksPROF.com, all about books
  
  
• SmallChurchPROF.com, everything about small churches (with my old friend Chuck Warnock)

The next possibility is GrowPROF.com, which will deal with everything from gardening to agriculture. Other ideas are in the wings.

These sites are within the JPROF site but have their own URLs to make them easier to find. In the year 2009, we hope folks will show up. We'll be posting more about this idea and these sites in the coming days.

And there's more to talk about, but as usual, I ramble on too much already. So, it being New Year's Eve, party on!

Non-profit news: the new journalism

The New York Times has an article this morning on non-profit journalism -- an idea that has been around for a while. In fact, the Christian Science Monitor had a similar article, spotlighting the VoiceofSanDiego as the Times article did, back in February.

There are also articles in the Columbia Journalism Review, American Journalism Review, and elsewhere.

The basic idea is that a foundation or wealthy, public spirited individual puts up the money to fund journalistic efforts of one type or another. Sometimes, as the Times article points out, these efforts are locally based as in San Diego, Minnesota, Chicago and St. Louis.

Sometimes they are national, such as ProPublica or the Center for Investigative Reporting.

These organizations are most likely to use the web for the publishing and distribution of their products.

There are legitimate independence issues that can be raised about these efforts. What are the motivations of those who put up the money? Do they try to influence the journalism that is being produced?

But the fact that these questions can be raised do not make these efforts or organizations unworthy. Far from it. They can offer a valuable service to the public in an age when traditional media are abandoning their journalistic roles. They can offer outlets and employment, even if it is only temporary, to budding young journalists who understand the web and social networking far more intuitively some older folk.

In fact, ultimately the strength and staying power of these non-profit organizations will be in the people they hire rather than the journalism they produce. That's an idea that I want to develop in a later post.

The Writing Wright: now available on Amazon

• Tom Clancy, Ernest Hemingway, Mark Twain and Satchel Paige -- they were all writers (of sorts). And they have all made it into this first volume of The Writing Wright.

The Writing Wright is now available on Amazon.

If you are fascinated by writers and writing, The Writing Wright offers a box of chocolates you can’t refuse. The book sprinkled quotations and stories from many writers along with my own insight, instruction and commentary. Here you’ll find:

• Mark Twain’s critique of the writing for James Fenimore Cooper

• Ernest Hemingway’s attitude toward punctuation

• How expensive a misspelling can be

• Down-to-earth instruction on the glue of writing

• When Tom Clancy learned about submarines

• What Satchel Paige said about braggin’

• What H.L. Mencken thought about being a reporter

And much more.

The book contains many of my own illustrations. My hope for The Writing Wright is that it will draw you in and teach you something about writing – lessons you can learn over and over.

The price is $10.

The Writing Wright's fan page on Facebook

Just created a fan page for The Writing Wright on Facebook.

The Writing Wright is a book of essays, quotations and snippets about writing, the language, journalism and the writing life. The book is illustrated with the author's pen and ink drawings.

Doing the fan page once wasn't too hard. I'm sure when I do it again, it will be even simpler.

I loaded a few of the drawings that are in the book into the first photo album, and I'm going to take some screen shots of a few of the pages and put them in another album. I also wrote on the Wall and started a discussion thread.

Before long, I'll figure out how to invite folks to become a fan. Probably won't do that until ordering info comes through from Amazon.

Meanwhile, you can head over that way and see what's up.