The demise of newspapers - revisited

A few months ago, I wrote a piece about the demise of newspapers being a good thing for the future of journalism.

Today, I am using those ideas -- and a new more -- as a basis for a speech I am giving to the Knoxville Torch Club.

Here is the basic text of the talk:

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A couple of weeks ago, my son got married in Washington, D.C., at the Willard Hotel . . . [STORY] (audio to come)

What’s this got to do with newspapers? Nothing. And that’s the point.

What’s this got to do with journalism? A lot, I think.

Our world of communication – and our way of delivering the news – has shifted dramatically over the last ten years, even over the last five years. Print is no long a viable option of telling ourselves about ourselves on a timely basis, which is what journalism is. Print is slow, cumbersome, limited and expensive.

The web, on the other hand, is fast, flexible, inexpensive and seems to offer the future of journalism a cafeteria of possibilities that make the future both bright and interesting.

That’s why I believe the quicker we can get over our adherence to print in journalism, the better journalism will be.

Now, notice the wording of this talk. I said the demise of newspapers, not the death of newspapers. I do not wish death upon newspapers.

I grew up, so to speak, with newspapers. Reading them and later working for them. I have worked for six different newspapers as a reporter and editor, and since I have been in academia I have consulted with many more. I have many friends and former students who are fulltime newspaper people. I do not wish them ill.

And, in fact, I do not believe that newspapers in general are going to die. Some have, and some will, certainly. But when you look at the newspaper industry as a whole, particularly smaller newspapers, you see an industry that is in pretty good shape.

Smaller newspapers are better able to weather the rough economic climate that we are experiencing today. And, I think, they have more time to figure out the new media environment that we are in. Plus, their structure makes them more flexible and adaptable, and I think there is a great chance that they will come through all of this – though I believe their days of monopolistic practices and fat profits are over.

So, if a journalism student still wants a career in newspapers, I think it’s still a viable option.

But if a student is interest in doing journalism, I no longer think that newspapers are the best option. In fact, I’m not convinced that they are a very good option – for the reasons I mentioned earlier. They are slow, cumbersome, and expensive.

And they are limited.

Newspapers, by their very nature, can give you the news in only one way – print. The web can use a variety of forms and formats – text, pictures, audio, video and combinations of these platforms. Newspapers are geared to production deadlines. The web has significantly less production time involved in the process, and that production is significantly cheaper.

The quicker that newspapers transform themselves into news organizations – ones where print is only a small portion of what they do – the better off they will be. And the better off we, as news consumers, will be. To do that, newspapers will not only have to change what they do but also the way they think.

And here, I think, the evidence is discouraging.

Newspapers should be hiring reporters and editors rather than firing them.

Newspapers should be investing in journalism and in innovative ways to inform their readers rather than cutting back on page numbers and page sizes.

Newspapers should be looking for new ways to serve their readers. They should be trying to find new services based on the fact that they are the chief information gatherers in their communities.

Newspapers should be more attuned to what their audiences want and need. And they should be more responsive.

Several months ago, I was trying to sell a house. I visited the web site of the local newspaper to find out information about buying a classified ad. That began a rather torturous journey that wasted an hour of my time . . .[STORY](audio to come)

If newspapers are going to have paid subscribers – and I think that is a BIG IF – they should stop whining about the Internet and charge those subscribers something much closer to the cost of production than what they do now.

Finally, newspapers have to accept two irrefutable facts:

• Their economic environment has changed. They are no longer the monopolies that can command 20, 30, or even 40 percent profit margins.

• News and information is no longer what they thought it was.

In the good old days – about 10 years ago – news was a product. Newspapers produced it and sold it.

But the world is shifting so that news is now conversation. Economically, how does that work? The answer is we don’t know. But there it is.

Let me give you a non-newspaper example of this:

I coordinate all of the sections of our beginning news writing course. We offer about 11 sections, and once a week, all of those sections come together for a lecture that I give. There are between 150 and 200 students there. Most of you have probably heard of Twitter. [EXPLAIN] Well, Twitter is not all that popular with students . . .[STORY] (audio to come)

Unfortunately, I do not see a lot of evidence that newspaper are accepting their new environment or changing their thinking. There is very little innovation going on with newspapers now. It’s most retrenchment and hoping that all of this will go away.

The innovation is being done by Google and Yahoo and the small entrepreneurs who will shape the new media world. They are the ones that are creating a very bright future for today’s journalism students.

And that is why I believe that the demise of newspapers, ultimately, will be a good thing for journalism.

The Intersection of Journalism and Fiction

The Ossoli Circle -- one of the oldest women's clubs in the South -- has asked me to speak today.

The invitation came because of the mystery novel, Kill the Quarterback, which was published last year. The following is a text of some of what I plan to say:

When people ask what Kill the Quarterback is about, I have a ready answer. “It’s not about football.”

The story is about a police reporter in Nashville who covers the investigation into the murder of a star quarterback. The reporter, Mitch Sawyer, finds out things about the murder that the police do not know. Mitch has friends on the police force, but he also has enemies. One of those enemies is the guy who heads the muder investigation.

So, Mitch – an independent cus – doesn’t tell what he knows.

Besides, Mitch thinks the police should do their own investigating. He doesn’t feel the need to help them out.

Mitch gets more deeply involved in all this, and he finds a far more complicated story than what he had imagined. And he finds this story hitting close to home.

Eventually, Mitch becomes a target of the murderer. And thereby hangs the tale.



I have taught journalism and writing for more than 30 years. I am fortunate enough to have a textbook on writing that has been in print for 25 years and is now in its seventh edition. I am former newspaper reporter and magazine staff member.

So why write fiction?

First, I think stories are important. Whether they are fiction or journalism, the stories that we tell each other have a great deal to do with who we are, what kind of a society we have and what kind of a life we lead.

• Our religious beliefs are based on stories.
  
  
• Our history – and our ideas about how we got to this point – are based stories.
  
  
• Our view of the world around is based on narratives – the narrative of Barack Obama, the narrative of September 11, the narrative of Tennessee football. Our thinking about all of these things is conditioned by the stories that we hear about them.

All this is journalism.

But our fiction is also an important factor in the way we view the world. We may look at fiction as just entertainment, but I think it is far more than that – that it has a much higher purpose.

Fiction is a powerful part of the culture, and our ideas about who we are and what the world is like come through our fiction.

That’s why I have turned to fiction, at least briefly. I want to use whatever modest gifts I have for writing to tell stories.



Besides, there are many similarities between journalism and fiction. I know a statement like that invites many acerbic and waggish comments about too much journalism really is fiction.

But, of course, I’m talking about something that goes beyond the daily news reports and how accurate we think they are.

One of the things I teach students is that all good media writing exhibits four characteristics:
-- accuracy
-- clarity
-- precision
-- efficiency
(explain)

In journalism, we try to descibe the world we see as accurately as possible. Journalists take great pains to make sure their facts are right. They quote people correctly. They check and re-check their information. While they do not always succeed in this difficult task, they try as part of their professional responsibilities.

I would suggest to you that fiction writers do the same thing. They try to describe the world as accurately as possible. Only, the world they are describing is one of their own making – or one of the readers’ expectations. Fiction writers have to be true to this world just as journalists have to be true to the world they are in.

Yes, you might say, but a fiction writer can just make things up.

That is true to some limited extent. Let me give you a somewhat silly example of what I am saying:

Let’s say you’re writing a Superman story. Part of the story has a busload of kindergarten children careening off a cliff. Well, this is a Superman story, so what has to happen?

That’s right. Superman has to save the children. If he didn’t, he wouldn’t be Superman, and this wouldn’t be a Superman story. The writer who didn’t let this happen wouldn’t be true to the world in which Superman operates.

Likewise, the mystery writer – something I aspired to be in writing Kill the Quarterback – has to live up to readers’ expectations about the genre.

• The mystery has to be solved.

• The major dilemmas have to be resolved.

• Clues about the killer should be left out in the open.

• Good has to triumph – to some extent – over evil.

And this has to be done through the natural order of things in the world that the writer has made. The writer can use coincidence to get his characters into trouble, but he or she cannot use coincidence to resolve the big dilemmas or the story itself.

These are some of the rules. Some are based on the common practices of mystery writers. Some are the expectations of the readers.

Plotting a good mystery novel – and staying true to the world of the genre – is a challenge. It’s fun, but it is definitely a challenge.

Personally, I find plotting far harder than the writing itself. Tracing the arc of the story so that the protagonist gets from the beginning to the end is something I struggle with. It would be much easier if I didn’t have to follow the rules – if I didn’t have to be true to the world in which the story is set. If, in other words, I could just make it up.


Any writer asks two things of a reader:

• the reader’s time and attention

• a suspension of disbelief – that is, acceptance on the part of the reader that the place where you are going is a world created by the writer.


The reader must be willing to make this investment.

The writer, on the other hand, must understand that this investment on the part of the reader is limited.

The writer’s first job is to be true and faithful:

• true to the world the writer has created

• faithful to the generally accepted rules of that world

But the writer must then open up that world to the reader in a way that is entertaining, enlightening and informative.

The central responsibility of the writer, I think, is to give the reader an accurate portrayal of the world that he or she is describing. That is the service the writer performs.

And that responsibility does not change whether one is writing fiction or journalism.

TNJN Nutshell - a new form for getting information on the web site quickly

One of my big concerns is that our journalism students (at the University of Tennessee and elsewhere) do not understand the immediate nature of the web. As a news medium, the web has more immediacy than even broadcasting.

But the students don't seem to get that.

And, of course, that means we're not doing a good job of teaching it.

Too much of what is on the Tennessee Journalist, the student-operated news web site at UT, is old news -- sometimes several days old. And the students seem fine with that. They give themselves several days to write a story after an event has occurred when they shouldn't be giving themselves more than several minutes.

Consequently, I am planning on introducing a new form for the Tennessee Journalist tonight at the TNJN staff meeting. Below is the handout that I will be giving the staff and talking to them about.

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TNJN Nutshell
Jim Stovall
October 8, 2009

The TNJN Nutshell is the standardized form for getting news and information on the site quickly. It consists of the following:

• headline
• summary
• lead paragraph – who, what, when, where and the most important piece of information
• three bullet points about the story – preferably in complete sentences (Check out CNN news story pages for examples.)
• explanatory paragraph after the bullet points (optional)

Concepts governing TNJN Nutshell:

Gather accurate information. Accuracy is always the first priority.

Work BEFORE the story occurs by

-- setting up the page
-- writing the headline (you can/should/will change it later)
-- writing the summary (you can change that, too)
-- finding and putting in the links you want to use
-- finding the pictures/audio/video and any other sidebar material that’s relevant

Prepare to take pictures of the event

How do you quickly download, edit and upload your pictures. Figure that out before you cover the event.

Write as the event occurs.

Post as the event occurs, if possible.

Find ways to post your information in places other than TNJN.

-- post the bullet points on Twitter with the hashtag #TNJN
-- post the bullet points to Facebook (better: set your system up so that your tweets automatically show up on Facebook)
-- find other web venues to put your information. Many site accept reports from unpaid reporters. Begin with CNN’s iReport. But that’s just the beginning . . .

Return later to write a full story.

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I invite any and all comments.

Writing for the web: making a (bulleted) list

The list is one of the most important aspects of writing for the web that the writer must master. A well-formed list not only adds visual variety to the writing but aids in comprehension. The list invited the reader to scan the text, but it can offer the visual cues to arrest the eye.

Lists do not form themselves. The writer must make them happen. Here are some considerations and guidelines:

• Appropriateness and significance. Lists are fairly easy to form, but they must be appropriate to the subject matter and significant to the subject. They must help introduce new information and concepts to the reader that are due some consideration on the part of the reader.
  
  
• Number of items. A list must contain at least two items. In web journalism, the best lists are three to five items, but there is no hard rule about the number of items in a list.
  
  
• Use of boldface. A list is best used when one or two of the most important words can be boldfaced. Doing this aids the reader in finding the words with the most informational value in the list. But boldfacing should be used sparingly. If you boldface an entire item in a list, you dilute the effect of the bold type.
  
  
• Numbered and unnumbered lists. Two of the most common types of lists in HTML are the numbered and the unnumbered list. The numbered list uses numbers to introduce each item in the list. Use the numbered list when the numbers are important either for sequence or importance. When numbers are not important to the list, use the bulleted, or unnumbered, list. Numbers can be distracting if they do not carry any informational weight.
  
  
• Parallelism. Ideally, lists should be constructed so that they are parallel. That has two meanings. One, grammar constructions of all items of the list should be the same. If one is a complete sentence, all of them should be. If one is a fragment beginning with a participle, all should be.
  
  The second meaning of parallelism is that the items in a list should be of the same type or alike in a discernible way. Another way of saying this that no one item in a list should seem out of place with the other items
  
  (Parallelism is an important tool of the writer -- one that should be understood thoroughly so it can be put to good use. The concept goes beyond the explanation presented here. To learn more about parallelism, start here at the Online Writing Lab at Purdue University.)

What good is all this?

Jakob Nielsen's research group has confirmed that readers of text on a web page are likely to do so in an F-shaped pattern. The research produced the "heatmaps" shown here that indicated the hot spots on a page of text where the eye of the reader tends to stop.

Nielsen says this about the implications of this pattern:

The F pattern's implications for Web design are clear and show the importance of following the guidelines for writing for the Web instead of repurposing print content:

• Users won't read your text thoroughly in a word-by-word manner. Exhaustive reading is rare, especially when prospective customers are conducting their initial research to compile a shortlist of vendors. Yes, some people will read more, but most won't.
• The first two paragraphs must state the most important information. There's some hope that users will actually read this material, though they'll probably read more of the first paragraph than the second.
• Start subheads, paragraphs, and bullet points with information-carrying words that users will notice when scanning down the left side of your content in the final stem of their F-behavior. They'll read the third word on a line much less often than the first two words.

A well-structured list thus plays into the tendencies of the reader and gives the producer of the web page a great chance to satisfy the reader.

Writing for the web: guidelines for an introductory writing class

The following are some notes I have made for a discussion I am having with the JEM 200 writing instructors about what we are teaching concerning writing for the web. I invite your comments.

As we move from writing in print mode to writing for the web, here are some general principles that we should keep in mind:

• The writing should be tighter – more concise.
  
  
• Writers should use words and phrases that are information rich.
  
  
• Writing should be shorter but with no loss of information.
  
  
• Writers must learn to write quickly and with confidence.

We need to explore in some depth what each of these principles mean with our students. I admit that we haven’t gotten them all figured out yet, but all of us have ideas about them that we should share.

For instance, what are words and phrases that are information rich? Well, I know one that isn’t: “There is.” We should avoid those kinds of constructions. Maybe you know of others.

Possibly one way to think of information rich is to think of the Ws: who, what, when and where. If the words we use don’t convey something about those, we probably shouldn’t be using them.

But I digress.

Here are some specific guidelines that I want us to discuss at our meeting on Friday:

-- No story should be more than 200 words unless there is a compelling reason for it.

-- Summaries should be a maximum of 35 words.

-- Headlines should be a maximum of eight words. They should be abstracted sentences. That is, they must contain a subject and a verb and be as specific as possible. No puns, no play-on-words. Use alliteration only when it makes sense. In the words of Jakob Nielsen, they should be “pearls of clarity.”

-- Use lists when appropriate. Teach your students how to create lists. Check out what I say about lists in the third lecture on writing for the web.

-- Paragraphs should be a maximum of two sentences and 50 words.

-- Only one direct quotation per story. Direct quotations generally do not pull their informational weight. They add a bit of color and character to the story, but that’s about it.

-- Every story should contain at least one in-line link to additional information. The link should be constructed in a way so that the reader will have a good idea as to where the link goes. Check out this article on linking on JPROF. Teach your students how to set up a link in HTML.

-- Teach the concept of key words. Students should identify key words and put the tag around them.

The goals of our writing should be to deliver as much information to the readers as quickly as possible. Send the readers on their way satisfied, and they will return.